TDC

Proposal · 30 October 2026

Licentic —
brand refresh &
digital marketing

A clearer brand, stronger search visibility and a faster route to qualified enquiries for Licentic's IT spend optimisation services.

View the proposal
Prepared by TD Creative GroupBased in Dubai, working globallyTDC
Visual rebranding & company materials— 01

Brand refresh

We redesign your existing logo while keeping the elements we agree to preserve, refine the visual identity and apply it across all company materials.

AED 4,500
AED 3,500
One-time · approx. 3 weeks
1. Direction approval2. Materials development3. Revisions4. Handover

Included deliverables

  • Logo redesign based on the existing identity — one creative direction
  • Updated colour palette and typography
  • Short brand guidelines — up to 6 pages
  • Company profile redesign — 10–12 pages incl. cover
  • Structure and English copy refinement of your content
  • Editable proposal template — up to 4 page layouts
  • Editable presentation template — up to 6 slide layouts
  • Three reusable LinkedIn post templates
  • Final logo exports, PDFs and agreed editable source files
  • Two consolidated revision rounds

Timing starts after the initial payment, receipt of materials and scope agreement, and assumes consolidated feedback within 1–2 business days. Business cards, letterheads, extra pages or concepts are quoted separately.

Website— 02

Website expansion

We suggest a separate call to discuss your website requirements and review the current platform.

Following this, we'll provide a tailored proposal with agreed deliverables, timeline and a fixed fee. Quoted after discovery.

Generative Engine Optimisation— 03

GEO & search
visibility

We improve the clarity, accessibility and usefulness of Licentic's information for search engines and AI-assisted discovery — so IT and finance leaders find and understand your services.

Month 1

Baseline review of up to 10 pages, buyer-question research, prioritised action plan and optimisation of up to 2 pages.

Months 2–3

Optimisation of up to 2 pages per month: service descriptions, buyer questions, headings, metadata and internal links.

Ongoing

Crawlability & structured data review, monthly checks of 10–15 buyer queries in ChatGPT, Claude and Google AI/Gemini, and monthly reporting.

AED 2,500
per month · recommended 3 months
AED 7,500
3-month total, billed monthly · no setup fee

Rankings, citations and traffic can't be guaranteed. Technical development, new pages and full articles are quoted separately.

Optional GEO add-on— 04

Content distribution

AED 1,900/mo

Useful content across LinkedIn, Instagram, Facebook and Threads. Full social media management starts from AED 4,000/month.

  • One content plan aligned with services and buyer questions
  • Six original pieces with English copy and branded static designs
  • Platform adaptations — up to 24 placements in total
  • Scheduling and publishing on your accounts
  • Relevant website links where supported
  • One revision round and a monthly performance summary
Optional— 05

Meta paid advertising

While GEO develops over time, Facebook and Instagram ads help reach relevant audiences and test messaging sooner — directing prospects to your website, lead forms or WhatsApp.

AED 3,500/mo

Advertising budget is separate.

Strategy & setup
Audience research
Ad copy
4 static creatives
Weekly optimisation
Monthly reporting
Updated investment summary— 06

Investment

Visual rebranding, logo redesign & company materialsAED 3,500 one-time
Website expansionQuoted after discovery
GEO & search visibilityAED 2,500/month
Content distribution — optional GEO add-onAED 1,900/month
Full social media management — alternativeFrom AED 4,000/month
Meta paid advertisingAED 3,500/month + ad spend

Branding payment

70% upfront — AED 2,450. 30% balance — AED 1,050 after final approval. 60% (AED 2,100) is non-refundable once work begins.

Monthly services

Payable 100% in advance before each service month. Other one-time services: 100% in advance.

No VAT

No VAT is added to quoted fees. Out-of-scope work is quoted and approved before it begins.

Project team— 07

Your team

Tetiana Dubchenko

Leads the project, oversees creative direction and stays your main point of contact.

Account managerBrand designerSocial & content specialistWeb developerGEO specialistPaid ads specialist

Upon full payment Licentic owns the final bespoke designs and editable files. We're happy to sign a mutually agreed NDA before receiving confidential materials.

Getting started— 08

Let's begin

  1. 01

    Confirm selected services and final scope

  2. 02

    Sign the service agreement (and NDA if required)

  3. 03

    Complete the initial payment

  4. 04

    Complete the brief, share materials, book kickoff

  5. 05

    Confirm the schedule and start work

Creativity & strategy = real results

TD Creative Group · DubaiTDC